![]() ![]() The six-week rhythm forces us to prioritize ruthlessly, putting trust in the team to make the right tradeoffs. With a new concept like snippets, in the first cycle we typically build a minimum viable product and launch it internally next, we’ll build a follow-on version and deliver it to beta customers. Grammarly Business teams are small, and we work to ship features in six-week cycles. Defining a version that’s shippable in six weeks With snippets, we saw the chance to deliver some truly innovative experiences, like creating snippets automatically or even filling in the right reply based on an incoming message. We use sophisticated models to deliver writing features that understand language and give intelligent suggestions, saving time and ensuring high-quality communications. We take the time to polish the UX until it’s smooth and beautiful because we think it matters to have a product that you enjoy using at work.Ī third strength comes from our foundation in machine learning (ML) and natural language processing (NLP). While we’re building Grammarly Business for teams, we care deeply about delighting our individual users. And, while communication informs peripheral features or is a secondary focus at other companies, here, improving human communication is our mission. Secondly, we’ve invested over a decade in building world-class engineering and design teams. They could use this feature on their work computer or their phone, and easily insert snippets in email, on Slack, or from their internal ticketing system. Therefore, we could build snippets that would always be in a professional’s back pocket. One of our strengths is ubiquity: Grammarly Business, like all Grammarly’s product offerings, works wherever our users do. But we believed that Grammarly’s version could deliver value in unique ways. In the case of snippets, the concept itself wasn’t new-various customer service platforms offer pre-formatted replies. Whenever we develop a new feature, we think about how to leverage Grammarly’s strengths as an AI-powered product. To help customers communicate faster and stay aligned, one idea stood out: letting someone quickly insert a pre-written “snippet” into their writing. How could we help these teams write consistently and deliver a unified message? Bringing Grammarly’s perspective to the problem Customer support specialists frequently address the same types of incoming issues and questions. But with many of our early adopters, particularly those working in customer support, we saw a chance to go even further. The company style guides feature, exclusively for Grammarly Business customers, ensures everyone on the team is using the same language where appropriate. When speaking with customers, “consistency” was another word that came up often. But for teams facing a high volume of communication, we realized we had an opportunity to help them respond faster-without sacrificing quality. Efficiency gains already come along with having a digital writing assistant-you don’t need to dedicate lots of time to self-editing or have someone else proofread everything you write, for example. We’ve needed to develop strong relationships with early adopters, constantly revisit our assumptions, and ask a lot of questions.įrom customer interviews and sales calls, we learned that Grammarly Business provides great value in terms of improving writing quality, but also found that businesses need more ways to speed up the writing process. There are interesting technical and social challenges involved with scaling to enterprise users and building product offerings for professional teams. Our challenge with Grammarly Business is to take a well-established consumer product-our AI-powered writing assistant-and build out new features and workflows for business customers. The quality of a feature can usually be traced back to the very first step: understanding the user’s needs. Open Roles Finding the common thread in our customer interviews ![]()
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